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Public Health Wales launches smoking cessation campaigns

Public Health Wales has created two campaigns focused on smoking cessation.

The campaigns, called Don't Be The One and Stoptober, were launched on 8 September. Both campaigns will use mass media coverage to encourage welsh smokers to quit.
Public Health Wales has created two campaigns focused on smoking cessation. The campaigns, called Don't Be The One and Stoptober, were launched on 8 September. Both campaigns will use mass media coverage to encourage welsh smokers to quit. Stoptober is the welsh follow up to last year's UK-wide campaign, which saw over 160,000 people successfully participate in a 28 day quit attempt starting on 1 October. Some of the features of the campaign include email and text support for participants and events organised by local tobacco leads. It will also recruit 'local heroes;' people who are taking part in the quit attempt who will speak and blog about their experiences. Don't Be The One is based on a campaign anti-smoking organisation Fresh North East. This campaign will use advertising on social media and television, as well as initiatives in areas with high smoking-prevalence rates. It will also allow families who have been affected by smoking to tell their stories and discourage smoking. Resources for both campaigns can be downloaded at: stoptober.smokefree.nhs.uk